“Today's greatest marketing professionals are psychologist, sociologist,
Sherlock Holmes, designer, and engineer all rolled into one.” B. Gringer
One-Stop Marketing Department
Dear Marketing & IT Recruiters,
Marketing automation and demand-driven digital content is one of the most powerful ways for your business to maintain its competitive edge today. Recognizing latent business opportunities that capture untapped market share can take your business to a new realm – leaving the competition behind.
One of the most critical and potentially rewarding choices you can make is finding your new Marketing Leader is a skilled, experienced, innovative and entrepreneurial-minded resource who can create and manage both the traditional and digital marketing arsenal today’s marketplace demands.
I am that resource.
As my résumé details, I helped inaugurate the on-line retailing industry, and over the last 20 years my knowledge and skills have scaled along with the growth of digital-marketing and best practices:
•Pulled home-sales out of the recession-bred doldrums using innovative techniques and online tools to buildup home buyers’ credit profiles and increase mortgage approvals.
•Created an entire web-based industry aimed at the Friesian-horse industry and developed much- needed research tools to create industry efficiencies and lifetime engagement.
•Designed, installed and managed one of the first ecommerce websites targeted to teen buyers.
Because I bring a rare combination of marketing leadership and industry insight, I would be a Marketing Leader who would generate an ROI well in excess of the benchmarked averages.
I would be of the most value to a firm that recognizes the necessity in today’s marketplace of blending superior digital marketing with effective traditional approaches, but lacks that unique person possessing the knowledge, skills, experience and dedication to exceed the need.
If I’m describing your company, or if I’ve tweaked an unfulfilled element in your strategic thinking, it would likely prove beneficial to both of us to discuss the possibilities.
Web Content Management,
CRM, Customer Database Management,
New Business Development,
Marketing Research Analyst,
BONNIE GRINGER 's RESUME
One-Stop Marketing Department
One person with the business acumen and entrepreneurial instincts to identify and evaluate latent business opportunities, plus the talent, skills and experience to create fully integrated go-to-market programs that integrates salesforce collaboration. Market share and conversion boosts consistently above industry benchmarks driven by ROI evaluation. Customer engagement produced by behavior-triggered, integrated email campaigns, and demand generation web content that converts and retains customers. Exceptional cross-departmental communications keeps programs moving forward with team support, on-time & budget.
•Strategic Planning/Tactical Implementation of B2B and B2C Go-to-Market programs
•Deliver product and service campaigns focused on Web, Email and Content Marketing
•Maintain Best Practices and Competitive Advantage focused on marketing automation solutions
•Copywriting, Graphic Design, PowerPoint Presentations, Video, Prototypes, Sales Material
•Lead Nurturing Campaign Workflow Management / Behavior-Triggered Campaigns
•Website/Ecommerce Content Development & Management
•Lead Generation Management/ Scoring/ Traffic Analytics/ Database CRM
M-D BUILDING PRODUCTS – LOXCREEN DIVISION, Oklahoma City, OK & Brooklet, GA
A leader in the production of aluminum and plastic extrusions in the home and garden industry
Sales and Marketing Manager
12/2012 - Present
•Launching new, often complex, product lines through use of integrated and personalized email campaigns
•Design all associated inbound, outbound content, catalogs, advertising, presentations and trade show material
•Manage ecommerce updates, product data attributes, sales reporting and customer segmentation
Optimize dynamic landing pages, email and multiple-channel campaigns through analytics and behavior- triggered messaging produced a 156% boost in CTR over industry norms, a 124% growth in database size, increases in repeat opens and website page visits per viewing session, resulting in a campaign ROI of 275%
•Expanded 2nd year market share by creating distributor relationships with Home Depot, Amazon.com, Arett, Gro Group and major American vineyard suppliers
-Revenue growth up 150% on average 45% margin
-Recognized as most successful “soft start” program in Arett’s 65-year history
- Sales increase in 2015 projected between $3.5MM – $10.5MM
SOUTHERN CREDIT PARTNERS.COM, Brooklet, GA
On-line credit restoration and home loan approval program
Vice President Sales & Marketing
4/2007 – 12/2012
•Boosted home sales in stagnant/declining market by $2.5MM average/year through promotion of program that helped buyers remedy credit problems and achieve mortgage approval
•Start-up business targeting multiple markets required carefully-controlled, performance-based funds allocation to keep spending within budget.
-Developed individualized “Action Plans” customized in accordance with lender’s requirements for each client’s unique credit profile, with execution managed through database sales/marketing automation
-Purpose-designed dashboards helped keep applicants engaged through action plan updates, video training, achievement calendars, next step reminders, and credit-improvements data visualization charts and graphs. Retention increased 42%, producing a 25% growth in closings and 18% in annual revenues
-Email reminders responded to each client’s position within the sales funnel increased year-over-year conversions by 20% and produced a 70% opening rate on embedded cross-selling offers
-Created auxiliary supporting efforts; incentive programs, alliances with community organizations, affiliate partnerships, live seminars, voice broadcasting campaigns, point-of-purchase tie-in promotions
-Equipped affiliates with co-branded sales kits, collateral materials and access to website portal
FRIESIANEXCHANGE.COM, California, Texas, Las Vegas, North Carolina, Virginia
Directory of stallions-at-stud and horses for sale
4/2001 – 4/2007
International Friesian horse importer, sales broker and breed consultant
•Created Friesian Breed online magazine and website portal
-Developed online database for horse breeders to make better breeding choices, purchase/import horses
-Managed a network of satellite office reporters, sales reps and content developers
AIRSHOP LTD., New York, NY
Teen Fashion Ecommerce Website and Print “Maga-Catalog”
Vice President Sales & Marketing
1/1998 – 3/2000
Conceived and built e-commerce website that published teenagers’ artwork, poetry and writing, offered chat room and advice from Airshop's on-staff big sister at "Planet Kiki"
•Built user base through interactive on-line campaigns
•Managed team of programmers
•Created press releases and generated press coverage
•Raised $5MM in mezzanine funding
FASHIONMALL.COM, New York, NY
Portal for fashion retailers of men’s and women’s fashions and accouterments
Sales & Business Development Manager 1/1995 – 1/1998
Managed business expansion and content development for one of the 1st e-commerce websites, that eventually drew more fashion traffic than its top three competitors combined
•Provided sales, marketing, advertising opportunities to 70+ top brands, including Gap, J Crew, Visa
•Developed company brands: Body Slimmers, Carol Lee Jewelry, Air Shop Catalog, FUBU
•Started teen division
•Added partners AOL, Yahoo, Excite
SOFTWARE: Word, Excel, PowerPoint, Publisher, Photoshop, InDesign, Illustrator, EzPog Planograms, Joomla (CMS), Survey Monkey, JotForms, Studio 8 (Video Editing), Zoho CRM (Sales & Marketing Management), Webcasting, Google Analytics, Tableau (Data Analytics), Act-on (Marketing Automation, Email Marketing, Inbound Content, Lead Tracking, Campaign Workflow, Analytics), Mail Chimp (Email Campaigns), PROGRAMMING: Basic HTML, CSS, Scripts and Code; NETWORKING: FTP LAN, WAN, POP, SMTP, VPNs, TCP/IP, DNS, IP. More at: http://www.bonnie-gringer.com/technical
EDUCATION AND PROFESSIONAL TRAINING
FASHION INSTITUTE OF TECHNOLOGY, New York, NY
Bachelor’s Degree Program (30 credits completed)1991
Associates Degree Program
NEW YORK UNIVERSITY 1996
Inbound Marketing Certification2014
HOOTSUITE SOCIAL BUSINESS ACADEMY
Social Media Marketing Certification2014